Introduction In today’s fast-paced digital landscape, social media marketing has evolved into an essential tool for brands looking to connect with their audience. With over 4.7 billion active social media users worldwide, businesses have the unprecedented opportunity to engage potential customers on platforms like Facebook, Instagram, Twitter, and LinkedIn. The large number of users means…
What is Social Media Marketing Social media marketing involves using social media platforms to promote a business, brand, or product. It includes creating and sharing content—like posts, images, and videos—to engage with an audience and build relationships. By utilizing platforms such as Facebook, Instagram, and Twitter, businesses aim to increase brand awareness, drive website traffic,…
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